Daniil Simkin, a principal dancer with the American Ballet Theatre, came to us to help him update his personal brand and image to be more mature and considered. At a time when popular dancers are increasingly operating as free agents and forming their own traveling groups, Daniil wanted a consistent image and platform through which his fans and peers could connect and communicate.

Using his petit and acrobatic style as inspiration for the playful customization of his wordmark and logo, we also developed a responsive Wordpress site, an array of fan-oriented business cards, custom video assets to create a mood for the homepage, and branded bumpers to add to the performance videos he uploads to YouTube.