Once an idea for the logo was agreed, the team voted on different stylistic approaches.

Once an idea for the logo was agreed, the team voted on different stylistic approaches.

 

KickTV is a soccer media brand focused on the US fan’s perspective on #thebeautifulgame. Originally started by the @MLS and YouTube, a change in ownership lead to a desire for a rebrand. In about a month, we took the leadership team through a Brand Sprint process in order to develop a new look and feel. The new branding–which is meant to give them a more mature and fan-focused vibe–launched in early 2016 and the team has continued to build upon the initial foundation we developed with them. Whether or not you’re already interested in soccer it’s worth checking out for a rich view into the growing soccer culture in the US.

 

KICK kit. image courtesy of KICKTV.com

KICK kit. image courtesy of KICKTV.com

 

Special thanks to @annedilillo @krominger @willmcd @heathpearce @mmilberger #js2016