Alder – Restaurant identity and multimedia for Wylie Dufrense

The Making of Rye Pasta which is Wylie's version of a pastrami on rye. This clip was created to serve as background texture for the website.

Alder Logo Alder is an expression of Wylie Dufresne's New England background and the terroir of New York City. The interior, designed by Jennifer Carpenter Architects, blends reclaimed wood from co-owner Stephen Daniel's New England farm, with a beautiful brass bar, rubber tabletops, and the dynamism and innovation of executive chef Jon Bignelli's dishes, and bar director Kevin Denton's beverages. The logo is inspired by the wood prints of Bryan Nash Gill. We made a print out of wood from the project, and introduced ambiguity by creating a new york city skyline in the bark.    Alder Menus and Table Items The food menus are presented on reclaimed wood boards (the same boards that line the ceiling of the space) and secured with rubber bands. We continued the rubber theme onto the water bottles, with color coded rubber bands that identify the fresh table water as Still, Fizzy or New York City and are easily swapped as the bottles get reused.

Alder Logo

Alder is an expression of Wylie Dufresne's New England background and the terroir of New York City. The interior, designed by Jennifer Carpenter Architects, blends reclaimed wood from co-owner Stephen Daniel's New England farm, with a beautiful brass bar, rubber tabletops, and the dynamism and innovation of executive chef Jon Bignelli's dishes, and bar director Kevin Denton's beverages.

The logo is inspired by the wood prints of Bryan Nash Gill. We made a print out of wood from the project, and introduced ambiguity by creating a new york city skyline in the bark. 
 

Alder Menus and Table Items

The food menus are presented on reclaimed wood boards (the same boards that line the ceiling of the space) and secured with rubber bands. We continued the rubber theme onto the water bottles, with color coded rubber bands that identify the fresh table water as Still, Fizzy or New York City and are easily swapped as the bottles get reused.

 Alder interior and exterior photography

 Portraits

Alder Website

The Alder website is built on the Squarespace platform.

Business cards - The business cards are elegant black and white with sparse typography.

Business cards - The business cards are elegant black and white with sparse typography.