In order to provide additional cost savings to our clients, the initial usage of our work factors into our pricing for the project, whether we're creating still or motion assets. So if you need assets for your website, but won't be investing in pre-roll, print ads, outdoor, or any other kind of paid media just yet, our pricing will reflect that. But if the work is effective, and you have more to invest in spreading the message, there is often a licensing fee based on the new usage, so essentially, you are only paying for what you need, when you need it.
This concept is not new in the photography world, but it is less common when it comes to motion work. Overall we've found this to be a good way to make high quality work more possible, even if the initial budget is not at a scale that matches the potential future usage.
Recently we did creative development, casting, and a still shoot for the New York-based startup Makespace. Originally the assets were just for their website, but they recently requested additional usage, and have now begun experimenting with ads in the Subway. It's always great to see more use of the work we create!