Your Closet in the Cloud
While looking to raise their next round of funding, Makespace wanted to improve their messaging and imagery across their website and promotional materials to help make their innovative offering clearer and more enticing.
We helped them simplify the description of their services to three words: Schedule. Pack. Cloud. and developed an approach to photography that was both aspirational as well as instructional, showing examples of what real customers put in their own Makespace bins.
We helped with the on-boarding and casting of real customers, and provided our photography assets in a flexible way, licensing them at a low rate for web use first, and then for NYC transit units later on when they were ready to make the investment.