Adding a human touch


When the founder and CEO of the largest non-profit jobs search engine approached us, they were looking for a way to update their identity and make it feel more human.

They had a global audience and recognized logo that was often referred to as the "egg yolk". We helped the mark feel more human, by using paint to reinterpret the mark. This new mark sheds the unfeeling corporate logo mark, and leverages an organic humanistic mark that has been accepted around the globe as a symbol for hope.


The application concept put the logo over the edges of the canvas in print and online to draw out the brand's role as a connector hoping to better the world.