Collaboration: Chris Rubino – Some of Us Had Been Threatening Our Friend Colby

 

In the fall of 2014 we approached by Chris Rubino to help him capture aerial footage for his independent short, a filmic rendition of postmodern writer Donald Barthelme's short story about teenage conformity, first published in the New Yorker in 1973, Some of us had been threatening our friend colby

 

 I met Chris Rubino at Syracuse University in 1993, where we were both Computer graphics majors. 

I met Chris Rubino at Syracuse University in 1993, where we were both Computer graphics majors. 

We were brought in to shoot the Aerial footage that would be used to open and close the film. With just a few takes at "golden hour" we were able to create some footage that delivered the dream like quality that Chris was looking for.

 Here Sloan is checking the camera settings on the Panasonic GH4, which is attached to the DJI s900. 

Here Sloan is checking the camera settings on the Panasonic GH4, which is attached to the DJI s900. 

Shot in early November 2014, we were excited to have the opportunity to collaborate with Chris his team and the @radical media crew. 

Stockade FC - A New Semi-Professional Men's Soccer Club based in Kingston, NY

This summer we were asked to help build the brand for a new men's semi-professional soccer team based in Kingston, New York. This felt like a perfect assignment with our ambitions of extending and building our community and business in the Catskills as well as NYC and LA/SF.  

The club is starting from scratch and invites folks from Kingston to Poughkeepsie, Newburgh to Hudson, Beacon to Albany to be a part of building and shaping the club.

This is the final crest design. More to come in January of 2016.

To find out more visit StockadeFC.com or check out StockadeFC on Instagram, Twitter, Facebook.

Alder – Restaurant identity and multimedia for Wylie Dufrense

The Making of Rye Pasta which is Wylie's version of a pastrami on rye. This clip was created to serve as background texture for the website.

  Alder Logo   Alder is an expression of Wylie Dufresne's New England background and the terroir of New York City. The interior, designed by Jennifer Carpenter Architects, blends reclaimed wood from co-owner Stephen Daniel's New England farm, with a beautiful brass bar, rubber tabletops, and the dynamism and innovation of executive chef Jon Bignelli's dishes, and bar director Kevin Denton's beverages.  The logo is inspired by the wood prints of Bryan Nash Gill. We made a print out of wood from the project, and introduced ambiguity by creating a new york city skyline in the bark.      Alder Menus and Table Items   The food menus are presented on reclaimed wood boards (the same boards that line the ceiling of the space) and secured with rubber bands. We continued the rubber theme onto the water bottles, with color coded rubber bands that identify the fresh table water as Still, Fizzy or New York City and are easily swapped as the bottles get reused.

Alder Logo

Alder is an expression of Wylie Dufresne's New England background and the terroir of New York City. The interior, designed by Jennifer Carpenter Architects, blends reclaimed wood from co-owner Stephen Daniel's New England farm, with a beautiful brass bar, rubber tabletops, and the dynamism and innovation of executive chef Jon Bignelli's dishes, and bar director Kevin Denton's beverages.

The logo is inspired by the wood prints of Bryan Nash Gill. We made a print out of wood from the project, and introduced ambiguity by creating a new york city skyline in the bark. 
 

Alder Menus and Table Items

The food menus are presented on reclaimed wood boards (the same boards that line the ceiling of the space) and secured with rubber bands. We continued the rubber theme onto the water bottles, with color coded rubber bands that identify the fresh table water as Still, Fizzy or New York City and are easily swapped as the bottles get reused.

 Alder interior and exterior photography

 Portraits

Alder Website

The Alder website is built on the Squarespace platform.

 Business cards - The business cards are elegant black and white with sparse typography.

Business cards - The business cards are elegant black and white with sparse typography.

Tiny Pass – Made in NYC

We are excited to announce this new short film that we created with Tinypass, that tells the story of the independent content producers that are using their product to developer deeper relationships with their audiences.

We really enjoyed interviewing and meeting... Mode Lab, DJBoothBRKLYNR, The Happiness Project,  The East Hampton Star, and Andrew Sullivan

Squarespace: Create your own Space

NEW YORK, NY – June 17, 2013 – Squarespace, the leading all-in-one website publishing platform, today launched a brand campaign celebrating its talented and creative customers. The anthem spot, titled “Create Your Own Space”, emphasizes the flexibility of the platform by showcasing customers from creative industries spanning from architecture and e-commerce to publishing. The spot, along with five accompanying customer documentary-style features, is part of a fully integrated marketing campaign which includes digital, out-of-home, and social media components that will roll out later this month.

“Since launching Squarespace 6 last July, Squarespace has grown rapidly to hundreds of thousands of customers,” said Anthony Casalena, CEO and Founder of Squarespace “We’ve seen our customers achieve an unprecedented level of success with their websites. This campaign marks our initial push to introduce Squarespace to a more mainstream audience.”

This campaign was spearheaded by Squarespace’s Chief Creative Officer David Lee. The creative concept was developed by Squarespace’s in-house creative team in a unique collaboration with creative studio JaegerSloan.

“Squarespace is a powerful creative tool that allows anyone to create and customize their online presence so it truly represents who they are.” said David Lee. “The campaign echoes our belief that everyone deserves a piece of real estate on the world wide web that is their own.”

The commercials, created in 60-second and 30-second formats, can be viewed
— – SQUARESPACE