Alder Restaurant


The Making of Rye Pasta

As part of our engagement to do the brand design, photography, video and website for Wylie Dufresne's second restaurant, Alder, we took a different approach to food photography, choosing to shoot the creation process of (what would be) an iconic dish as opposed to imagery of many finished dishes.

These images were shot with a RED Epic, allowing us to create a background video for the Alder website in addition to the high resolution stills. They were also the inspiration for the shots we did for Squarespace's Create Your Own Space campaign.

Client: Wylie Dufresne/Alder Restaurant Group



Also part of this engagement: 

  • Alder - Interior Photographs
  • Alder - The Making of Rye Pasta video
  • Alder - Portraits