When searching for the perfect towels we were looking for a magic mix of softness, absorbency, affordability and lack of decoration.
When we tried these towels, we were originally attracted to the lack of decorative banding and the utility of the hanging strap. Then once we used them and washed them we appreciated how soft, fluffy and absorbent they stayed, even after multiple washes. They come in 4 sizes (Wash, Hand, Bath, and Sheet).
We just use the Hand and Bath sizes to keep things simple, but the Sheet is massive and luxurious and totally engulfs you (and fills your washing machine) if that's more your style.